Market's New Dynamic To Create New Products The concept of long tail traces a new paradigm of the digital market. While on the other hand, the consumer market has always been a hit industry where a product needed millions of units sold to be considered a success, but with the advent of the internet, the dynamics of hits has entered a long and steady decline. However, most of them fail and, most of the time, waste time and money spent building a product that consumers do not want or need. We live in an era of great opportunities for innovation where products are launched each year. Using the universe of films, books, and music, he has proven that the Internet has created a new marketplace, where total revenue from a myriad of niche products with small sales volumes equals total revenue from "hit" products. Chris Anderson, editor-in-chief of Wired magazine, coined the term Long Tail in an article that became a reference for anyone who wanted to understand the new consumer relationships in pervasive digital media times.
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